The Urban Demographic (2005)

Nestled in the heart of Seattle, Washington, K-Sof Radio has long been a beacon of sophistication, drawing in a wealthy audience with its classical music. However, the once thriving station has seen its listener count dwindle over the years, leading to a steep decline in ratings and revenues. Seeking a revival, the management enlists the expertise of the renowned media consultants, Sachs and Cohen. After an exhaustive market analysis, they propose a bold shift from classical to Urban Contemporary, specifically Rap music, to revive K-Sof's former glory. This drastic change sends seismic ripples through the community, sparking an uproar led by "The Sista's For Justice," a local protest group steadfast in their disapproval of the new format. Rea Williams, leader of the group and live-in girlfriend of Oliver Jackson, becomes the face of the opposition. Jackson, a Hip Hop enthusiast and the station's nighttime maintenance man, finds himself in a predicament, torn between his love for the music and his commitment to Williams. Adding to the complexity is the charismatic Janice Green, former protegé of Williams, who finds herself as the new Morning Host at K-Hip, the station's new avatar. Green's allure and shared passion for Hip Hop creates a magnetic pull towards Jackson, making matters more convoluted. Bob Johnson, the man tasked with steering K-Hip back to its number one spot, finds himself smitten by Joy Campbell, a charming retail worker who shares Williams' disdain for rap music. Campbell, like Jackson, faces a moral battle between her convictions and her blossoming feelings for the man responsible for bringing Hip Hop to Seattle. Will K-Hip triumph in its perilous journey to reclaim the top spot or will the growing public dissent and advertiser backlash spell the demise of Urban Radio? The Urban Demographic is an exploration of this riveting saga.

The Urban Demographic is a drama movie featuring Tiffany Haddish and directed by Theron K. Cal.

The Urban Demographic is currently streaming for free (ad-supported) on FILMRISE, Plex, Plex Player, Redbox and Tubi TV.

It is also possible to buy The Urban Demographic on Amazon Video.