The Hucksters (1947)

In the charged aftermath of World War II, the audacious and self-assured Victor Norman sails back to the bustling heart of New York, ready to climb the corporate ladder in the high-stakes world of advertising. Desperate to secure a job with the esteemed Kimberly Agency, Victor's first task is to coax the elegant war widow, Kay Dorrance, into modeling for the agency's crown jewel — Beautee Soap. Victor's charm works its magic, and he accomplishes his task, earning the temporary satisfaction of the tyrannical Evan Llewellyn Evans, the capricious millionaire and iron-fisted owner of Beautee Soap. Tasked with keeping this mercurial magnate happy, Victor finds himself caught in the crossfire of Evans' strict demands and unpredictable temperament. Yet, amidst the whirlwind of advertising politics and power plays, Victor's bachelor heart starts straying from his usual playfield. He finds himself inexplicably drawn to the alluring Kay, whose quiet strength and grace stir emotions Victor never thought he'd experience. This unexpected attraction complicates his relationship with Jean Ogilvie, his former lover and a budding Hollywood actress, adding a new layer of intrigue to his already intricate life. Struggling to balance the ruthless world of advertising with his burgeoning feelings for Kay, Victor must navigate the choppy waters of ambition, love, and loyalty. The question remains: will he succumb to the allure of his past, or will he dare to reach for an uncertain future with Kay, all while under the tyrannical gaze of Mr. Evans? The Hucksters pulls back the curtain on the dazzling, yet unforgiving world of post-war advertising, where every decision has a price, and every choice echoes with far-reaching consequences.

The Hucksters is a comedy movie featuring Clark Gable and directed by Jack Conway.

The Hucksters is currently streaming on Criterion Channel.

It is also possible to buy The Hucksters on Amazon Video, Apple TV and DIRECTV or rent it on Spectrum On Demand.