The Beauty of Blackness (2022)

In the vibrant year of 1973, Eunice Johnson, the mastermind behind Ebony and Jet, is confronted by a glaring issue: the lack of cosmetic options for Black women, who resort to concocting their own foundation to find the right hue for their unique skin tones. As a solution, she pioneers Fashion Fair, the first nationwide beauty empire dedicated exclusively to Black women. This revolutionary brand ignites a renaissance in style among Black women and sends ripples through the global cosmetics industry. Today, in an age characterized by monumental societal changes and fierce market competition, Fashion Fair is reigniting its flame as a Black-owned enterprise. The movie chronicles the journey of Desiree Rogers, the relentless CEO and Cheryl Mayberry McKissack, the visionary President of Fashion Fair, as they navigate the complexities of entrepreneurship as Black women, steering a legendary brand towards a resurgent future.

The Beauty of Blackness is a documentary movie featuring Kelly Rowland and directed by Tiffany Johnson.

The Beauty of Blackness is currently streaming on Max Amazon Channel.