Lord of the Toys (2019)

In the vibrant city of Dresden resides Max "Adlersson" Herzberg, a 20-year-old who resolved to break free from the monotony of conventional work. With his days filled with product reviews, unboxing limited edition gangsta rap albums, and sharing slices of his life, Max has carved his niche as a YouTube creator. His uncensored antics—drinking, swearing, and pushing societal boundaries—have earned him a questionable reputation, yet he's an undeniable celebrity for his generation, boasting over 300,000 active admirers. Max's crew of friends, most of whom are successful YouTubers themselves, traverse this digital realm alongside him, their lives interwoven with the threads of public self-display and private existence. The question lingers—Is Max a violence-promoting influencer with extremist leanings, or simply a typical young adult navigating life in a world where the lines between public and private are being constantly redefined? 'LORD OF THE TOYS' invites you into this fascinating sphere for one summer, casting a revealing light on Max and his gang. The film paints a dystopian snapshot of the first wave of young adults who have never experienced a world devoid of the internet, YouTube, and Instagram. It delves deep into their thriving lifestyle, a phenomenon that reflects the broader western culture and mirroring a unique aspect of eastern Germany. The narrative subtly questions whether Max's rise to fame is a product of his own making or a consequence of the society he was born into.

Lord of the Toys is a documentary movie featuring Max Herzberg and directed by Pablo Ben-Yakov.

Lord of the Toys is currently streaming on DocAlliance Films.

It is also possible to rent Lord of the Toys on DocAlliance Films.